API’s and Software Integration: A Huge Need in the Automotive Industry

API and Software integration: A Huge Need in the Automotive Industry

API and Software integration: A Huge Need in the Automotive Industry   

It’s no secret that the automotive industry is entering a new era of high-tech innovation: one dominated by software integration.

As cars become smarter and more connected, the need for software development grows exponentially. That’s where Leadfire comes in! Our team of software developers who have accumulated mountains of data to create vast databases with info like vehicle images, VIN decoding records and license plate scanning systems (just to name a few) can help you harness the power of technology to create custom automated solutions.

We’re like a one-stop shop for any automotive-related software development needs.

Whether you need an API to connect your inventory and sales system or something more advanced, we’ll work with you every step of the way to make sure your software is running smoothly and efficiently.

Let’s bring your business to the 21st century:


Why Dev Services are Salient in the Automotive Industry

Ten years ago, the automotive industry was mainly focused on engine and bodywork. Today, software integration, API development, and data analysis are playing a major role in the success of car companies.

At Leadfire we’ve had success in each category:

  • We built a Loan Origination System in 9 months: This system gives dealerships a comprehensive overview of all sales statistics and allows for the processing of applications in one place. This is a huge game-changer as it will provide valuable data that was previously unavailable and make the car-buying process more efficient for both the customer and the dealer.

  • We integrated Dealer Track and Route 1 within 30 days: Dealertrack & Routeone helps you do more in less time, so your dealership can maximize profits and keep customers satisfied. We all know this isn’t a simple task but with Matt’s leadership and a tactical dev ops team; we made it happen. We have now done this 4 times! On both the lender and digital retail solution angles!

  • API Integration: We’ve worked with API’s in all verticals including pricing, inventory and even customer analytics. That has included working with customers to develop innovative solutions that connect their data to provide them insights they never knew existed.

  • Launched & Help Scale a Digital Retail Platform: 

  • Successfully Built over 20 Dealer Websites:

No project is too big; no challenge too daunting.

We’ve worked with dealers, lenders, big banks and manufacturers. We believe that by providing this data and these tools, we can help auto companies thrive in the new car-buying landscape


Why LeadFire is Better Than the Competition for any Development projects in Automotive

Leadfire was founded by Matthew Gonzalez, a digital marketing specialist turned software guru. His vision was to provide a comprehensive software development service that could help companies in the auto industry increase their efficiency and profits by harnessing the power of data.

“With my experience and knowledge of digital marketing, it was clear what the next steps would be: building a commerce solution and engineering the future of auto. Although I’ve never sold a car to a consumer – I have sold hundreds of thousands of products to consumers online.” – Matthew Gonzalez

One of our recent successes was with a Carvana competitor called “Dash.” Which sold in 2020 for an undiclosed ammount.

With Dealer Innovations we created “Dash Digital Retail” — a cohesive platform that streamlines every step of purchasing any car from start to finish. We built this system so everything — from purchasing to financing — can be done on your time and at home!

The customer simply browses for their perfect vehicle while completing transactions such as negotiations or down payments without cutting any corners.


DI’s vision for leasing and integrated software allowed us the flexibility to infuse Matt’s artificial brain (literally speaking) within all products we intend to build. Dash cuts Leasly’s time to market by nearly 75%.

Work with us in 2 ways: By Project or Outsourcing

Leadfire is the go-to choice for automotive software solutions – our combination of expertise in digital marketing and software engineering makes us your top pick. We offer a variety of services, and we can work with you to develop custom solutions tailored to your needs.

We also offer outsourcing services, allowing you to outsource some of your software development projects to us. This allows you to focus on the bigger picture and have confidence that your project will be completed on time and to the highest quality standards.

If you have any questions drop us a line.

Now, if you’ll pardon us, we’re going back to the drawing board and ready to work on the next big thing. So, what do you have in store for us? Let’s get the ball rolling