Big budget, Big deal! Is your dealership wasting marketing dollars?

Big budget, Big deal! Is your dealership wasting marketing dollars?

Big budget, Big deal! Is your dealership wasting marketing dollars?

Sometimes the truth hurts, it can be confusing and even daunting. 

The recent major investments made by Salesforce & Google into consumer data have sent a loud message: if car dealers or business owners want success, they need to jump on board and enter the new marketing era built on data-driven insights.

Ignoring these changes could mean succumbing to the pain of failure – it’s time for auto retailers everywhere to start embracing our modern data-driven world.

We here at Leadfire understand the need to make informed decisions. We’ll guide you through this new marketing era like Virgil guiding Dante, providing you with the power to stay ahead of your competitors. 

We have a team of experts in data analysis and automation who will make sure you never waste a single dollar on marketing.


Digital Audience Data

According to a recent study, the majority of shoppers are now using digital channels to research their next vehicle.

This means to create unforgettable customer experiences, dealerships must listen to their audience’s needs and take deliberate steps to eliminate any pain points.

To get even closer in touch with your customers’ preferences, digital ad targeting can hone into the exact type of buyers you’re looking for based on amazing insights such as vehicle make & model, purchase intent & location data – just a few pieces of information that could be sourced from local service centers or national sources!

Here’s how to start:

  • 1. Identify your target customers and your marketing channels to reach them.
  • 2. Leverage platforms like Facebook Ads,  Google Ads, and Email Marketing to reach the right people. If you can’t do this, Leadfire can help!
  • 3. Optimize your digital channels based on customer feedback, using data such as A/B testing and analytics.

New Mover Data

According to a Zillow survey, new movers are 90% more likely than established residents to purchase a car within six months.

This means new movers must be at the top of the priority list for most dealerships.

See? This is the power of data-driven marketing.

Consider these additional statistics regarding the automotive businesses:

  • 95% of car buyers begin their search online
  • 65% of people who took their vehicle in for service first heard about the service center through video (Leadfire can help you out with this too!)
  • Mobile searches for “most reliable car(s)” have grown by over 70% in the past two years (e.g., “most reliable used cars,” “most reliable sports cars,” “most reliable car ever”).

By using data to understand and analyze your customers’ journey, you can develop powerful strategies that will help you stand out from the competition.


The Power of a Mobile App


The power of a mobile app can also be harnessed to engage customers in a more meaningful way.

You’ll be able to stay connected with customers even when they’re not at your dealership, and you can get insights into their behavior – from where they are driving their car to what services they need.

Leadfire’s mobile app allows dealers to:

  • Track and monitor customer activity
  • Create personalized offers tailored to each customer
  • Make it easier for customers to book appointments
  • Provide vehicle maintenance reminders and notifications
  • Send personalized service offers

Key Takeaway

Leadfire understands that this new age of data-driven marketing can be intimidating, but the benefits of using data to inform your marketing decisions are invaluable.

By leveraging customer feedback, digital channels and new mover data, you can better understand and serve your customers – making for a more personalized experience and ultimately greater customer loyalty.

Start leveraging these powerful insights today to stay ahead of the competition.


How Leadfire Writes a Killer Blog Post for Your Business

Blogging is still a popular and powerful way for companies to engage with their audience, boost brand visibility, and grow leads. It’s why “how to write a killer  blog post” trends on Google throughout the year.

In fact, 82 percent of companies actively use content marketing to grow their business.

At Leadfire, we keep up with the latest trends in SEO and content marketing to ensure your blog posts make an impact. Our experienced online marketers have worked with a variety of companies, from start-ups to established businesses.

We understand what it takes to create compelling blog post content that drives traffic and engagement.

Here’s how we write killer blog posts for ourselves and our clients.

Leadfire’s Framework of a Persuasive Blog Post (Plus an Outline You Can Steal)

We don’t just throw words onto a page and hope for the best. Our framework is proven to work time and time again:

  1. A catchy, attention-grabbing headline: According to Copyblogger, 80 percent of people will read your headline; only 20 percent will continue on to read the rest.
  1. Subheads that clearly define each section of the post: Subheadings are like writing miniature headings; without engaging ones, you will lose readers.
  1. An introduction that quickly engages readers with an overview of what the post is about: Your hook doesn’t need to be long, but it should make people want to continue reading and see what you have to say.
  1. Quality content backed by data, research and anecdotes: We create custom graphs and infographics that turn boring data into share-worthy visuals.
  1. A conclusion with a call to action: Make sure you clearly define what the reader should do next, whether it’s to share a post on social media or sign up for your newsletter.
  1. Images to break up the text, add interest, and emphasize key points: Another interesting fact, according to Buzzsumo, articles with at least one image every 75-100 words outperform articles without visuals.
  1. Appropriate internal links to keep readers engaged and boost SEO: Internal links lead readers to other posts on your site and keep them from clicking away.

These seven components combine to create a persuasive blog post that will get people talking and drive leads.

Not to mention that we have a former USA Today journalist writing for us so the prose is guaranteed to be elegant and seamless – not a typo in sight!

It’s Not Always About the Blog, It’s About What it Leads To

A blog post is like planting a seed of a Californian Redwood. If you nurture it correctly and give it the right amount of sunlight, you can watch it grow into something amazing.

At Leadfire, we understand that the blog post is just the beginning. Once it’s published, we use social media promotion and email campaigns to help spread your message; blogs provide you content to reuse and repurpose.

We maximize the ROI of your content by optimizing it for search engine visibility and leveraging our network to increase reach.

Plus, as Mr. Beast said of blog posts, “One good quality post lasts a lifetime – it’s why it’s worth getting right.”

Are You Ready to Take Your Blogging Game to the Next Level?

Let us help you create quality content that will help grow your business. With our years of experience, we guarantee results – and you won’t have to worry about a single typo!

Contact us today to learn how Leadfire can help you craft a winning blog post and boost your brand visibility.

Let’s get started!